TY  - BOOK
AU  - Morrison,Janet
TI  - International business: challenges in a changing world 
SN  - 9781403945631 (alk. paper)
U1  - 658/.049  M879 22
PY  - 2009///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - International business enterprises
KW  - Globalization
KW  - Economic aspects
KW  - International trade
KW  - Competition, International
N1  - Includes bibliographical references (p. 619-625) and indexes; PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance
ER  -