TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Marketing management: a customer-oriented approach 
SN  - 9781412963121 (cloth)
AV  - HF5415.13 .C57 2010
U1  - 658.8 23
PY  - 2010///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions
ER  -