Hollensen, Svend. <br/><br/>
Marketing management :  a relationship approach / 
Svend Hollensen. 
 - 2 edition. 
 - New York :  Ft Pearson Hall,  2010 
 - 656 P. 
<br/><br/><label>ISBN: </label>9780273706830 
<br/><br/><label>LCCN: </label>2014020019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management.<br/>Relationship marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .H65 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8  / H737