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Brands and branding / Stephen Brown.

By: Publisher: Los Angeles ; London : SAGE, 2016Copyright date: ©2016Description: xi, 282 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473919525 (pbk)
  • 1473919525 (pbk)
  • 9781473919518 (hbk)
  • 1473919517 (hbk)
Subject(s): DDC classification:
  • 658.827 B879 23 B879
Contents:
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
Summary: This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
Item type: كتاب
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Holdings
Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 658.827 B879 (Browse shelf(Opens below)) Available قاعة الكتب

Includes bibliographical references (pages 247-276) and index.

The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.