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Click here : make the internet work for your business / Rich Evans.

By: Publisher: Australia : Wrightbooks, 2009Description: xiii,177 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Additional physical formats: Print version:: Click here.DDC classification:
  • 658.800285 23 E92
Online resources:
Contents:
Table of Contents -- Title Page -- Foreword -- Introduction -- Chapter 1: Getting started -- Animated introductions -- Poorly designed websites -- Anonymous websites -- Provide exceptional service -- Communication is the key to success -- The importance of branding -- Chapter 2: What makes a successful website -- Setting your goals -- Different internet user types -- Designing your website -- Technology -- Content -- Chapter 3: Attracting people to your website -- Google -- Title tags -- Advertising -- Social marketing -- Partnered marketing
Building your databaseOffline marketing -- Chapter 4: Bringing people back to your website -- Email marketing -- Blogging -- Podcasting -- Updating your website -- Web 2.0 concepts -- E-business transformation -- Chapter 5: Selling online -- Making it easy to buy -- Making freight simple -- Building trust and security -- Selling in someone else's space -- Generating repeat purchases -- Affiliate marketing -- Chapter 6: Managing your website -- Understanding statistics -- Measuring your goals -- Keywords -- Routine testing
""Backing up your website""""Security""; ""Chapter 7: Choosing the right team""; ""Doing it yourself""; ""Using a template system""; ""Employing a designer�a�"developer tag team""; ""Hiring a specialist digital agency""; ""Finding the right person for the job""; ""Summarising your needs""; ""Speaking to references""; ""Staying focused on your goal""; ""Chapter 8: Building your website""; ""Choosing a domain name""; ""Getting your systems ready""; ""Preparing your content and images""; ""Developing a launch strategy""; ""Chapter 9: The future -- where to from here?""
The merging of TV and internetSearch evolution -- Community-focused social networks -- Chapter 10: Final thoughts -- Appendix: Checklist for a successful website
Summary: This book shows Australian businesses how easy it is to use technology to reach more people and ulitimately improve their prospects.
Item type: كتاب
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Holdings
Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 658.800285 E92 (Browse shelf(Opens below)) Available قاعة الكتب 49085

Table of Contents -- Title Page -- Foreword -- Introduction -- Chapter 1: Getting started -- Animated introductions -- Poorly designed websites -- Anonymous websites -- Provide exceptional service -- Communication is the key to success -- The importance of branding -- Chapter 2: What makes a successful website -- Setting your goals -- Different internet user types -- Designing your website -- Technology -- Content -- Chapter 3: Attracting people to your website -- Google -- Title tags -- Advertising -- Social marketing -- Partnered marketing

Building your databaseOffline marketing -- Chapter 4: Bringing people back to your website -- Email marketing -- Blogging -- Podcasting -- Updating your website -- Web 2.0 concepts -- E-business transformation -- Chapter 5: Selling online -- Making it easy to buy -- Making freight simple -- Building trust and security -- Selling in someone else's space -- Generating repeat purchases -- Affiliate marketing -- Chapter 6: Managing your website -- Understanding statistics -- Measuring your goals -- Keywords -- Routine testing

""Backing up your website""""Security""; ""Chapter 7: Choosing the right team""; ""Doing it yourself""; ""Using a template system""; ""Employing a designer�a�"developer tag team""; ""Hiring a specialist digital agency""; ""Finding the right person for the job""; ""Summarising your needs""; ""Speaking to references""; ""Staying focused on your goal""; ""Chapter 8: Building your website""; ""Choosing a domain name""; ""Getting your systems ready""; ""Preparing your content and images""; ""Developing a launch strategy""; ""Chapter 9: The future -- where to from here?""

The merging of TV and internetSearch evolution -- Community-focused social networks -- Chapter 10: Final thoughts -- Appendix: Checklist for a successful website

This book shows Australian businesses how easy it is to use technology to reach more people and ulitimately improve their prospects.

Print version record.