Understanding ethnic media : producers, consumers, and societies / Matthew D. Matsaganis, Vikki S. Katz, Sandra J. Ball-Rokeach.
Publisher: London : SAGE, c2011Description: xx, 314 pages : illustrations, map ; 26 cmISBN:- 9781412959124 (cloth)
- 9781412959131 (pbk.)
- 302.2308 23 M434

Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Central Library المكتبة المركزية | 302.2308 M434 (Browse shelf(Opens below)) | Available | قاعة الكتب | 40274 |
Includes bibliographical references (p. 267-292) and indexes.
Ethnic media in context. What are ethnic media? -- Ethnic media in history -- The consumers. Immigrants and their media -- Ethnic minorities and their media -- The producers. Ethnic media audience trends and what lies behind the numbers -- Ethnic media organizations and competition -- Globalization and the ethnic media organization -- Policy and ethnic media development -- Ethnic media as civic communicators. Ethnic media as local media -- Professional challenges for ethnic media journalists -- The future of ethnic media. What does the future hold for ethnic media?