icon
Image from Google Jackets
Image from OpenLibrary

Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle.

By: Contributor(s): Publication details: Boston : Pearson, c2013.; London Pearson, 2014Edition: 7th edDescription: xxvi, 593 p. : ill. ; 27 cm; 619pISBN:
  • 9780133020267
  • 9780273791935
Subject(s): DDC classification:
  • 338.5024/658  23 K 25
LOC classification:
  • HD30.22 .K39 2013
Contents:
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
Item type: كتاب
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 338.5024/658 K25 (Browse shelf(Opens below)) Available قاعة الكتب

Includes bibliographical references and index.

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.