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When sport meets business : capabilities, challenges, critiques / [edited by] Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen.

By: Contributor(s): Publisher: Description: xiii, 242 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473948044
  • 9781473948051 (pbk.)
Subject(s): DDC classification:
  • 338.4/7796  23 W 133
Contents:
When sport meets business : a brief introduction / Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen -- The expansion of the sport goods industry / Anna Gerke and Maureen Benson-Rea-- When globalisation and migration meet national and local talent development / Sine Agergaard -- Commodification and commercialization of elite athletes / Johannes Orlowski, Manuel Herter and Pamela Wicker -- The business of running / Koen Breedweld and Jeroen Scheerder -- The growth of commercial sponsorship / Ulrik Wagner and Thorsten Dum -- The battle for media rights in European club football / Harry Arne Solberg -- Ambush marketing in sport / Simon Chadwick, Nicholas Burton and Cheri Bradish -- Sport, social media and online communities / Bastian Popp and Herbert Woratschek -- Corporate social responsibility in sport / Mathieu Djaballah -- Profits, championships and budget constraints in European professional sport / Klaus Nielsen and Rasmus K. Storm -- Financial fair play in European football / Jan Pieper -- Corruption and the governance of sport / Arnout Geeraert -- Sustainable urban legacies of hosting the Olympic Games / Larissa Davies -- The cost of hosting international sports events / Wladimir Andreff.
Item type: كتاب
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Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 338.47796 W 133 (Browse shelf(Opens below)) Available قاعة الكتب

Includes bibliographical references and index.

When sport meets business : a brief introduction / Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen -- The expansion of the sport goods industry / Anna Gerke and Maureen Benson-Rea-- When globalisation and migration meet national and local talent development / Sine Agergaard -- Commodification and commercialization of elite athletes / Johannes Orlowski, Manuel Herter and Pamela Wicker -- The business of running / Koen Breedweld and Jeroen Scheerder -- The growth of commercial sponsorship / Ulrik Wagner and Thorsten Dum -- The battle for media rights in European club football / Harry Arne Solberg -- Ambush marketing in sport / Simon Chadwick, Nicholas Burton and Cheri Bradish -- Sport, social media and online communities / Bastian Popp and Herbert Woratschek -- Corporate social responsibility in sport / Mathieu Djaballah -- Profits, championships and budget constraints in European professional sport / Klaus Nielsen and Rasmus K. Storm -- Financial fair play in European football / Jan Pieper -- Corruption and the governance of sport / Arnout Geeraert -- Sustainable urban legacies of hosting the Olympic Games / Larissa Davies -- The cost of hosting international sports events / Wladimir Andreff.