000			02018nam a22003497a 4500
001			1208
003			OSt
005			20250417113539.0
008			141114t20152015caua b 001 0 eng d
020			_a9781446285756 _q(paperback)
020			_a9781446285749
040			_aNLGGC _beng _cNLGGC _erda _dOCLCO _dSINLB _dOCLCO _dBTCTA _dBDX _dYDXCP _dDEBBG _dOCLCO _dCDX _dQGK _dS3O _dOCLCQ _dOCLCO _dKSU _dIQ-MoCLU
082	7	4	_a305.80072 _223 _bK 88
100	1		_aKozinets, Robert V., _d1964- _eauthor.
245	1	0	_aNetnography : _bredefined / _cRobert V Kozinets.
250			_asecond edition.
264		1	_aLos Angeles : _bSage, _c[2015]
264		4	_c©2015
300			_aix, 305 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aSubtitle varies.
500			_aFirst edition: 2010.
504			_aIncludes bibliographical references (pages 279-296) and index.
505	0		_aNetworked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.
520	0		_aThe new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.
650		4	_aEthnology _xComputer network resources.
650		4	_aEthnology _xResearch _xComputer network resources.
910			_asaja
942			_2ddc _cBK _n0
999			_c1208 _d1208