| 000 | 00805nam a22002777a 4500 | ||
|---|---|---|---|
| 001 | 1345 | ||
| 003 | OSt | ||
| 005 | 20250414121405.0 | ||
| 008 | 160318s2016 cau 000 0 eng | ||
| 020 | _a9781473929500 (pbk. : alk. paper) | ||
| 020 | _a9781473929494 | ||
| 040 |
_aIQ-MoCLU _beng _erda _cIQ-MoCLU |
||
| 082 | 7 | 4 |
_223 _a302.23068 _bK96 |
| 100 | 1 |
_aKeung, Lucy. _eauthor . |
|
| 245 | 1 | 0 |
_aStrategic management in the media : _cLucy Keung. _bTheory to practice/ |
| 250 | _asecond edition . | ||
| 264 | 1 |
_aLondon : _bSage Ltd., _c2017. |
|
| 300 |
_a237pages ; _c24cm . |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 650 | 4 |
_aMass media _xManagement . |
|
| 910 | _asaja | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c1345 _d1345 |
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