000			02552cam a22004218i 4500
001			11769
003			MEMOS
005			20240731094845.0
008			200305s2020 enk b 001 0 eng
010			_a 2020011220
020			_a9781474284554 _q(paperback)
020			_a9781474284547 _q(hardback)
020			_z9781474284523 _q(pdf)
020			_z9781474284530 _q(epub)
040			_aMEMOS _beng _erda _cDLC _dMEMOS
042			_apcc
050	0	0	_aGV1469.3 _b.G854 2020
082	0	0	_a794.8028 _223 _bG964
100	1		_aGuins, Raiford, _eauthor.
245	1	0	_aAtari design : _bimpressions on coin-operated video game machines / _cRaiford Guins.
260			_aNew York : _bBloomsbury Visual Arts, _c2020.
263			_a2011
264			_a _a _b _c
300			_a243 P.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aCultural histories of design
504			_aIncludes bibliographical references and index.
520			_a"Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the coin-op cabinet. Innovative game design played a key role in the growth of Atari - from Pong to Asteroids and beyond - but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in cabinet design. Atari did not just make games, it designed products for environments. With "tasteful packaging", Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari"-- _cProvided by publisher.
610	2	0	_aAtari (U.S.) Corp. _xHistory.
650		0	_aVideo games _xEquipment and supplies _xHistory.
650		0	_aVideo games _xDesign _xHistory.
650		0	_aCoin-operated machines _xHistory.
906			_a39452 _b _c _d _e _f _g
942			_2ddc _cBK _n0
999			_c14967 _d14967