000			02043nam a22003135i 4500
001			23979
003			OSt
005			20250217104824.0
008			230705s2024 cau 000 0 eng
020			_a9781529791501 _q(paperback)
020			_a9781529791518 _q(hardcover)
040			_aDLC _beng _erda _cDLC _dIQ-KaLSS _dIQ-MoCLU
082	7	4	_223 _a658.804 _bB 838
100	1		_aBrennan, Ross, _eauthor.
245	1	0	_aBusiness-to-business marketing / _cRoss Brennan, Louise Canning, Helen McGrath.
250			_aSixth edition.
264		1	_aThousand Oaks : _bSAGE Publications, _c2024.
300			_axi, 412 pages ; _c24cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms. New examples and case studies covering small firms in business markets. New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord, ValCo Engineering Ltd and Volkswagen. Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor's manual containing guidance and links to online content such as video marterial, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing"--
650		4	_aIndustrial Marketing.
700	1		_aCanning, Louise, _eauthor.
700	1		_aMcGrath, Helen, _eauthor.
910			_asaja
942			_2ddc _cBK
999			_c23979 _d23979