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| 001 | 31735 | ||
| 003 | OSt | ||
| 005 | 20250617090457.0 | ||
| 008 | 191007t20202020enkab ob 001 0 eng d | ||
| 020 |
_a9780128147221 _q(electronic bk.) |
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| 020 |
_a0128147229 _q(electronic bk.) |
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| 020 | _z9780128147214 | ||
| 020 | _z0128147210 | ||
| 040 |
_aDKU _beng _erda _epn _cDKU |
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| 082 | 7 | 4 |
_a381.45 _223 _bC674 |
| 245 | 0 | 0 |
_aCoffee consumption and coffee industry strategies in Brazil / _cedited by Luciana Florencio de Almeida, Eduardo Eugenio Spers. |
| 264 | 1 |
_aDuxford, United Kingdom : _bWoodhead Publishing, an imprint of Elsevier, _c2020. |
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| 300 |
_a xx, 375 pages : _billustrations, maps. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _a ( Woodhead Publishing series in consumer science and strategic marketing ) | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | 0 |
_gSection 1: _tMarket outlook, factors and trends: _g1. _tGlobal coffee market : socio-economic and cultural dynamics / _rCelso Luis Rodrigues Vegro and Luciana Flor�encio de Almeida -- _g2. _tPerspectives of global coffee demand / _rGuilherme Nunes Torga and Eduardo Eug�enio Spers -- _g3. _tBrazilian specialty coffee scenario / _rBruna De Ribeiro Costa -- _g4. _tThe coffee quality program in Brazil / _rGeraldo Magela Jardim Barra. |
| 505 | 8 | 0 |
_gSection 2: _tCoffee farmers perception and contribution : certification and strategies: _g5. _tCertifications for coffee cultivation : characterizing personal values of producers and consumers / _rJo�ao Ot�avio Meirelles Ratton and Eduardo Eug�enio Spers -- _g6. _tCertification : facts, challenges, and the future / _rRoberta Souza Pi�ao, Lyon Saluchi da Fonseca, �Eder de Carvalho Janu�ario, and Maria Sylvia Macchione Saes -- _g7. _tFarm innovation : nine cases of Brazilian coffee growers / _rDecio Zylbersztajn, Samuel Ribeiro Giordano and Christiane Leles Rezende De Vita -- _g8. _tWhat fills your cup of coffee? The potential of geographical indication for family farmers' market access / _rAna Elisa Bressan Smith Lourenzani, Kassia Watanabe, Giuliana Aparecida Santini Pigatto and Mara Elena de Godoi Pereira. |
| 505 | 8 | 0 |
_gSection 3: _tCoffee industry strategies : case studies: _g9. _tProcurement strategies in the coffee industry : cases of local coffee roasters in Paran�a state / _rJos�e Paulo de Souza and Sandra Mara Schiavi -- _g10. _tCerrado Mineiro Region designation of origin : internationalization strategy / _rLuciana Flor�encio de Almeida and Juliano Tarabal -- _g11. _tBusiness history and challenges for coffee cooperatives in Brazil : the case of Cooxup�e Cooperative / _rCaroline Gon�calves and Decio Zylbersztajn -- _g12. _tIllycaff�e and flexible strategies : a case of a resilient company / _rLuciana Flor�encio de Almeida and Decio Zylbersztajn. |
| 505 | 8 | 0 |
_gSection 4: _tRetail and consumer: _g13. _tThe waves of coffee and the emergence of the new Brazilian consumer / _rCamila R. Arcanjo Teles and Jorge H. Behrens -- _g14. _tThe consumption of experiences in specialty coffee shops / _rLucas de Vasconcelos Teixeira -- _g15. _tDoes coffee origin matter? An analysis of consumer behavior based on regional and national origin / _rRenata Pozelli Sabio and Eduardo Eug�enio Spers -- _g16. _tBehavioral aspects of the coffee consumer in different countries : the case of Brazil / _rLilian Maluf de Lima, Lilian de Pellegrini Elias, Mario Malta Campos Dotta e Silva, Karin Vieira da Silva and Anderson Sasaki Vasques Pacheco -- _g17. _tCoffee and health in the perspective of young consumers / _rRoberta Prado Rodrigues, Luciana Flor�encio de Almeida and Eduardo Eug�enio Spers. |
| 520 | _aCoffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. -- | ||
| 588 | _aDescription based on online resource (Science Direct, viewed October 15, 2019). | ||
| 650 | 4 |
_aCoffee industry _zBrazil. |
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| 700 | 1 |
_aAlmeida, Luciana Florencio de, _eeditor. |
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| 700 | 1 |
_aSpers, Eduardo Eugenio, _eeditor. |
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| 776 | 0 | 8 |
_iPrint version: _tCoffee consumption and coffee industry strategies in Brazil. _dOxford : Woodhead Publishing, 2019 _z9780128147214 _w(OCoLC)1112370236 |
| 830 | 0 | _aWoodhead Publishing series in consumer science and strategic marketing. | |
| 910 | _aSAJA | ||
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_2ddc _cBK |
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| 948 | _hNO HOLDINGS IN IQMCL - 8 OTHER HOLDINGS | ||
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