000			01821nam a22003137a 4500
001			31744
003			OSt
005			20250617093038.0
008			190712t20192019enkad e b 000 0 eng
020			_a9780241401590 _q(hbk.)
020			_a0241401593 _q(hbk.)
040			_aAU@ _beng _erda _cAU@
082	7	4	_a658.4012 _223 _bT584
100	1		_aTimmermans, Kris, _eauthor.
245	1	4	_aThe big zero : _bthe transformation of ZBB into a force for growth, innovation and competitive advantage / _cKris Timmermans, Chris Roark and Rodrigo Abdalla.
264		1	_a[London] : _bPenguin Business, _c2019.
300			_a144 pages : _billustrations, charts ; _c24 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 129-132).
520			_aThis book provides a unique framework for improving competitive agility in business by enabling companies to cut costs while becoming more efficient, competitive and innovative. Aimed at senior managers and leaders looking for a strategic, analytical approach to continually optimising their organisation, the book looks at four key areas of improvement: expenditure, talent management and human resources, front office including marketing, sales and customer service and supply chain. Includes a broad range of first-person, behind-the-scenes case studies to demonstrate how to build forensic insight into spending in order to channel savings into new sources of innovation to fuel growth and competitiveness.
650		4	_aCompetition.
700	1		_aRoark, Chris, _eauthor.
700	1		_aAbdalla, Rodrigo, _eauthor.
910			_aSAJA
942			_2ddc _cBK
999			_c31744 _d31744