| 000 | 03682cam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | 31745 | ||
| 003 | OSt | ||
| 005 | 20250617093139.0 | ||
| 008 | 120511s2009 at a go 000 0 eng d | ||
| 020 | _z9781742169491 | ||
| 020 | _z174216949X | ||
| 040 |
_aTEFOD _beng _erda _cTEFOD |
||
| 082 | 7 | 4 |
_a658.800285 _223 _bE92 |
| 100 | 1 |
_aEvans, Rich. _eauthor. |
|
| 245 | 1 | 0 |
_aClick here : _bmake the internet work for your business / _cRich Evans. |
| 264 | 1 |
_aAustralia : _bWrightbooks, _c2009. |
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| 300 |
_axiii,177 pages : _billustrations ; _c22 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aTable of Contents -- Title Page -- Foreword -- Introduction -- Chapter 1: Getting started -- Animated introductions -- Poorly designed websites -- Anonymous websites -- Provide exceptional service -- Communication is the key to success -- The importance of branding -- Chapter 2: What makes a successful website -- Setting your goals -- Different internet user types -- Designing your website -- Technology -- Content -- Chapter 3: Attracting people to your website -- Google -- Title tags -- Advertising -- Social marketing -- Partnered marketing | |
| 505 | 8 | _aBuilding your databaseOffline marketing -- Chapter 4: Bringing people back to your website -- Email marketing -- Blogging -- Podcasting -- Updating your website -- Web 2.0 concepts -- E-business transformation -- Chapter 5: Selling online -- Making it easy to buy -- Making freight simple -- Building trust and security -- Selling in someone else's space -- Generating repeat purchases -- Affiliate marketing -- Chapter 6: Managing your website -- Understanding statistics -- Measuring your goals -- Keywords -- Routine testing | |
| 505 | 8 | _a""Backing up your website""""Security""; ""Chapter 7: Choosing the right team""; ""Doing it yourself""; ""Using a template system""; ""Employing a designer�a�"developer tag team""; ""Hiring a specialist digital agency""; ""Finding the right person for the job""; ""Summarising your needs""; ""Speaking to references""; ""Staying focused on your goal""; ""Chapter 8: Building your website""; ""Choosing a domain name""; ""Getting your systems ready""; ""Preparing your content and images""; ""Developing a launch strategy""; ""Chapter 9: The future -- where to from here?"" | |
| 505 | 8 | _aThe merging of TV and internetSearch evolution -- Community-focused social networks -- Chapter 10: Final thoughts -- Appendix: Checklist for a successful website | |
| 520 | _aThis book shows Australian businesses how easy it is to use technology to reach more people and ulitimately improve their prospects. | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 4 |
_aElectronic commerce _zAustralia. |
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| 650 | 4 | _aInternet marketing. | |
| 776 | 0 | 8 |
_iPrint version: _aEvans, Rich. _tClick here. _dMilton, Qld. : Wrightbooks, 2009 _z9781742169491 _w(OCoLC)782013451 |
| 856 | 4 | 0 |
_3ebrary _uhttp://site.ebrary.com/id/10657207 |
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_3OverDrive _uhttps://www.overdrive.com/search?q=85D587BB-61B0-4A65-A27A-B8CD663FFE7F |
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_3Excerpts _uhttp://excerpts.cdn.overdrive.com/FormatType-410/0128-1/85D/587/BB/ClickHereMaketheInternetWorkforYourBu9780730377870.epub |
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| 856 | 4 |
_3Excerpts _uhttps://samples.overdrive.com/?crid=85D587BB-61B0-4A65-A27A-B8CD663FFE7F&.epub-sample.overdrive.com |
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_3Image _uhttp://images.contentreserve.com/ImageType-100/0128-1/{85D587BB-61B0-4A65-A27A-B8CD663FFE7F}Img100.jpg |
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| 948 | _hNO HOLDINGS IN IQMCL - 13 OTHER HOLDINGS | ||
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