000 02600nam a22003977a 4500
001 34219
003 OSt
005 20250810120612.0
008 060530s2006 ii a b 011 0deng
020 _a0761934774
_q(pbk.)
020 _a9780761934776
_q(pbk.)
020 _a8178296241
020 _a9788178296241
040 _aDLC
_beng
_cDLC
_erda
082 7 4 _a338.9/26092
_223
_bC734
245 1 0 _aCommunication of innovations :
_ba journey with Ev Rogers /
_cedited by Arvind Singhal, James W. Dearing.
264 1 _aNew Delhi :
_bSAGE Publications,
_c2006.
300 _a260 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
505 0 0 _g1.
_tCommunication of innovations : a journey with Ev Rogers /
_rJames W. Dearing and Arvind Singhal --
_g2.
_tRevisiting diffusion theory /
_rJames W. Dearing and Gary Meyer --
_g3.
_tCommunication network analysis and the diffusion of innovations /
_rThomas W. Valente --
_g4.
_tInnovation as a knowledge generation and transfer process /
_rDorothy A. Leonard --
_g5.
_tOn integrating social cognitive and social diffusion theories /
_rAlbert Bandura --
_g6.
_tSocial marketing and the broadening of marketing movement /
_rPhilip Kotler --
_g7.
_tCommunication and social change in developing countries /
_rSrinivas Melkote --
_g8.
_tImplementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers /
_rRonny Adhikarya.
520 _aEverett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
600 1 0 _aRogers, Everett M.
600 1 7 _aRogers, Everett M.
_2fast
650 4 _aCommunication of technical information.
700 1 _aSinghal, Arvind,
_d1962-
_eeditor.
700 1 _aDearing, James W.
_eeditor.
856 4 1 _3Table of contents
_uhttp://catdir.loc.gov/catdir/toc/ecip0615/2006017714.html
856 4 1 _3Table of contents
_uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1986926&custom_att_2=simple_viewer
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy0660/2006017714-d.html
910 _aASEEL
942 _2ddc
_cBK
948 _hNO HOLDINGS IN IQMCL - 137 OTHER HOLDINGS
999 _c34219
_d34219