000			01684nam a22002897a 4500
001			35379
003			OSt
005			20250827104943.0
008			180227s2018 enk eob 000 0 eng d
020			_a9781473982338
020			_a9781473982345
040			_aNLE _beng _erda _cNLE
082	7	4	_a658.872 _223 _bD131
100	1		_aDahl, Stephan, _eauthor.
245	1	0	_aSocial Media Marketing : _bTheories and Applications / _cStephan Dahl.
250			_a2nd.
264		1	_aLondon : _bSAGE Publications Ltd, _c2018.
300			_axi,277 pages ; _c24 cm.
505	0		_aPart I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing?
650		4	_aInternet marketing.
650		4	_aSocial media.
776	0	8	_iPrint version : _z9781473982338
910			_aASEEL
936			_aBATCHLOAD
942			_2ddc _cBK
948			_hNO HOLDINGS IN IQMCL - 13 OTHER HOLDINGS
999			_c35379 _d35379