000 00894cam a2200289 a 4500
001 6910
003 MEMOS
005 20240731094315.0
008 090113s2010 maua b 001 0 eng
020 _a9780073404837 (alk. paper)
020 _a0073404837 (alk. paper)
035 _a(OCoLC)ocn244765071
040 _aMEMOS
_cDLC
_dMEMOS
_dC#P
_dBWX
_dDLC
_dMEMOS
_beng
082 0 0 _a658.85
_223
_bJ73
100 1 _aJohnston, Mark W.
245 1 0 _aRelationship selling /
_cMark W. Johnston, Greg W. Marshall.
250 _a3rd ed.
260 _aNew york:
_bMcGraw-Hill/Irwin,
_cc2010.
300 _axxvii, 452 p. :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 431-439) and indexes.
650 0 _aSelling.
650 0 _aRelationship marketing.
650 0 _aCustomer relations.
700 1 _aMarshall, Greg W.
906 _a2019-469,470
942 _2ddc
_cBK
_n0
999 _c6069
_d6069