| 000 | 01479cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 9313 | ||
| 003 | MEMOS | ||
| 005 | 20240731094505.0 | ||
| 008 | 090529s2010 caua b 001 0 eng | ||
| 010 | _a 2009021715 | ||
| 015 |
_aGBA984632 _2bnb |
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| 016 | 7 |
_a015357399 _2Uk |
|
| 020 | _a9781412963121 (cloth) | ||
| 020 | _a1412963125 (cloth) | ||
| 035 | _a(OCoLC)ocn351322211 | ||
| 040 |
_aMEMOS _cDLC _dMEMOS _dBWX _dYDXCP _dUKM _dDLC _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.C57 2010 |
| 082 | 0 | 0 |
_a658.8 _223 _bC648 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aMarketing management : _ba customer-oriented approach / _cKenneth E. Clow, Donald Baack. |
| 260 |
_aLondon : _bSage, _cc2010. |
||
| 300 |
_axxviii, 537 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aBaack, Donald. | |
| 906 |
_a2021-207 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
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