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Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Liz Hill and Brian Whitehead.

By: Contributor(s): Publisher: Edition: 3rd editionDescription: 305 PContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138213777 (hardback : alk. paper)
  • 9781138213760 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: Creative arts marketingDDC classification:
  • 700.68/8 23 C912
LOC classification:
  • NX634 .H55 2017
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
Item type: كتاب
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Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 700.688 C912 (Browse shelf(Opens below)) Available قاعة الكتب

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.