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Influence : the psychology of persuasion /

Cialdini, Robert B.,

Influence : the psychology of persuasion / Robert B. Cialdini, Ph.D.. - First Harper Business new and expanded hardcover edition. - xix, 568 pages : illustrations ; 24 cm

Revised edition of the author's Influence, ©1993.

Includes bibliographical references (pages 449-543) and index.

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--

9780062937650

2020058532


Influence (Psychology)
Persuasion (Psychology)
Compliance.

BF774 / .C55 2021

153.8/52