icon

The big zero : the transformation of ZBB into a force for growth, innovation and competitive advantage /

Timmermans, Kris,

The big zero : the transformation of ZBB into a force for growth, innovation and competitive advantage / Kris Timmermans, Chris Roark and Rodrigo Abdalla. - 144 pages : illustrations, charts ; 24 cm

Includes bibliographical references (pages 129-132).

This book provides a unique framework for improving competitive agility in business by enabling companies to cut costs while becoming more efficient, competitive and innovative. Aimed at senior managers and leaders looking for a strategic, analytical approach to continually optimising their organisation, the book looks at four key areas of improvement: expenditure, talent management and human resources, front office including marketing, sales and customer service and supply chain. Includes a broad range of first-person, behind-the-scenes case studies to demonstrate how to build forensic insight into spending in order to channel savings into new sources of innovation to fuel growth and competitiveness.

9780241401590 0241401593


Competition.

658.4012 / T584