Marketing : an introduction / Gary Armstrong ... [et al.].
Publication details: London : pearson, 2015Edition: 3rd.edDescription: xxxiii, 619 p. : ill. ; 27 cmISBN:- 9781292017518
- 658.8 23 M345
- HF5415 .M2965 2009
كتاب
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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كتاب
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Central Library المكتبة المركزية | 658.8 M345 (Browse shelf(Opens below)) | Available | قاعة الكتب |
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| 658.8 K15 Marketing management\ | 658.8 K87 Principles of marketing / | 658.8 M345 Marketing : a critical textbook / | 658.8 M345 Marketing : an introduction / | 658.8 P478 Marketing management : knowledge and skills / | 658.8 P957 Principles of marketing. | 658.8 R165 Marketing management : Indian context, global perspective / |
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Includes bibliographical references and index.