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Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Liz Hill and Brian Whitehead.

By: Contributor(s): Publisher: Edition: 3rd editionDescription: 305 PContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138213777 (hardback : alk. paper)
  • 9781138213760 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: Creative arts marketingDDC classification:
  • 700.68/8 23 C912
LOC classification:
  • NX634 .H55 2017
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
Item type: كتاب
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Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.