Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Liz Hill and Brian Whitehead.
Publisher: Edition: 3rd editionDescription: 305 PContent type:- text
- unmediated
- volume
- 9781138213777 (hardback : alk. paper)
- 9781138213760 (pbk. : alk. paper)
- 700.68/8 23 C912
- NX634 .H55 2017
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Central Library المكتبة المركزية | 700.688 C912 (Browse shelf(Opens below)) | Available | قاعة الكتب |
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697.78 D978 A European transient simulation model for thermal solar systems, EMGP2 (Solar) Energy R &Din the European community/ | 700 P297 Visual arts : course companion / | 700.1 ج534 مسائل فلسفة الفن المعاصر | 700.688 C912 Creative arts marketing / | 701 ج534 مسائل فلسفة الفن المعاصرة / | 701.17 M186 Conversations on art and aesthetics / | 701.17 Z29 Aesthetic creation / |
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.