Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By:

Kotler, Philip [author.]

Contributor(s):

Publisher: Hoboken, New Jersey : Wiley, [2024]Description: 247 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119835219

Subject(s):

Additional physical formats: Online version:: Marketing 6.0DDC classification:

658.8 23 K87

Summary: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--

Item type:

كتاب

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
كتاب	Central Library المكتبة المركزية	658.8 K87 (Browse shelf(Opens below))	Available	قاعة الكتب		48563

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Previous	658.8 H737 Marketing management : a relationship approach /	658.8 K15 Marketing management\	658.8 K87 Principles of marketing /	658.8 K87 Marketing 6.0 : the future is immersive /	658.8 M345 Marketing : a critical textbook /	658.8 M345 Marketing : an introduction /	658.8 P478 Marketing management : knowledge and skills /	Next

Includes index.

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--