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Communication of innovations : a journey with Ev Rogers / edited by Arvind Singhal, James W. Dearing.

Contributor(s): Publisher: New Delhi : SAGE Publications, 2006Description: 260 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761934774
  • 9780761934776
  • 8178296241
  • 9788178296241
Subject(s): DDC classification:
  • 338.9/26092 23 C734
Online resources:
Contents:
1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- 2. Revisiting diffusion theory / James W. Dearing and Gary Meyer -- 3. Communication network analysis and the diffusion of innovations / Thomas W. Valente -- 4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- 5. On integrating social cognitive and social diffusion theories / Albert Bandura -- 6. Social marketing and the broadening of marketing movement / Philip Kotler -- 7. Communication and social change in developing countries / Srinivas Melkote -- 8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya.
Summary: Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
Item type: كتاب
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Includes bibliographical references and indexes.

1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- 2. Revisiting diffusion theory / James W. Dearing and Gary Meyer -- 3. Communication network analysis and the diffusion of innovations / Thomas W. Valente -- 4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- 5. On integrating social cognitive and social diffusion theories / Albert Bandura -- 6. Social marketing and the broadening of marketing movement / Philip Kotler -- 7. Communication and social change in developing countries / Srinivas Melkote -- 8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya.

Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.