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Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Publication details: London : Sage, c2010.Description: xxviii, 537 p. : col. ill. ; 29 cmISBN:
  • 9781412963121 (cloth)
  • 1412963125 (cloth)
Subject(s): DDC classification:
  • 658.8 23 C648
LOC classification:
  • HF5415.13 .C57 2010
Contents:
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
Item type: كتاب
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Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 658.8 C648 (Browse shelf(Opens below)) Available قاعة الكتب

Includes bibliographical references and index.

The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.