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Communication of innovations : a journey with Ev Rogers / edited by Arvind Singhal, James W. Dearing.

Contributor(s): Publisher: New Delhi : SAGE Publications, 2006Description: 260 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761934774
  • 9780761934776
  • 8178296241
  • 9788178296241
Subject(s): DDC classification:
  • 338.9/26092 23 C734
Online resources:
Contents:
1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- 2. Revisiting diffusion theory / James W. Dearing and Gary Meyer -- 3. Communication network analysis and the diffusion of innovations / Thomas W. Valente -- 4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- 5. On integrating social cognitive and social diffusion theories / Albert Bandura -- 6. Social marketing and the broadening of marketing movement / Philip Kotler -- 7. Communication and social change in developing countries / Srinivas Melkote -- 8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya.
Summary: Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
Item type: كتاب
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Holdings
Item type Current library Call number Status Notes Date due Barcode
كتاب كتاب Central Library المكتبة المركزية 338.926092 C734 (Browse shelf(Opens below)) Available قاعة الكتب 21354

Includes bibliographical references and indexes.

1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- 2. Revisiting diffusion theory / James W. Dearing and Gary Meyer -- 3. Communication network analysis and the diffusion of innovations / Thomas W. Valente -- 4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- 5. On integrating social cognitive and social diffusion theories / Albert Bandura -- 6. Social marketing and the broadening of marketing movement / Philip Kotler -- 7. Communication and social change in developing countries / Srinivas Melkote -- 8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya.

Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.