Communication of innovations : a journey with Ev Rogers / edited by Arvind Singhal, James W. Dearing.
الناشر: New Delhi : SAGE Publications, 2006الوصف: 260 pages : illustrations ; 22 cmنوع المحتوى:- text
- unmediated
- volume
- 0761934774
- 9780761934776
- 8178296241
- 9788178296241
- 338.9/26092 23 C734
كتاب
| نوع المادة | المكتبة الحالية | رقم الاستدعاء | حالة | ملاحظات | تاريخ الاستحقاق | الباركود | |
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كتاب
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Central Library المكتبة المركزية | 338.926092 C734 (استعراض الرف(يفتح أدناه)) | المتاح | قاعة الكتب | 21354 |
Includes bibliographical references and indexes.
1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- 2. Revisiting diffusion theory / James W. Dearing and Gary Meyer -- 3. Communication network analysis and the diffusion of innovations / Thomas W. Valente -- 4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- 5. On integrating social cognitive and social diffusion theories / Albert Bandura -- 6. Social marketing and the broadening of marketing movement / Philip Kotler -- 7. Communication and social change in developing countries / Srinivas Melkote -- 8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya.
Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.